Spotlight on Kuwala: Giving Entrepreneurs in Africa a Chance to Shine Internationally

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Born in Malawi, Africa, and raised in Canada, entrepreneur Veronica Nnensa never lost her passion for the continent. After studying public affairs and policy management with a focus on African development, in 2014, it was no surprise that her passion for her home country led her to launching her business Kuwala, with co-founder, Freeda Mulenga.

Kuwala is an online boutique curating stylish clothing and accessories from socially responsible fashion brands inspired by Africa. They partner with fashion designers and women’s co-operatives to promote their beautiful handmade pieces globally. As two women from Africa, specifically Malawi, the pair had always had a strong connection to the continent.  “We wanted clothes and accessories that reflect our heritage, fusing African prints with western styles that we could incorporate into our everyday attire,” Veronica explained. “We also knew that we could make a big difference in people’s lives by supporting and partnering with emerging fashion businesses.”

Veronica explained that they felt that the designers and co-operatives they work with could make the most difference to the lives of everyday people. After countless trips to Africa visiting friends and family, they realized they were surrounded by ambitious and talented young people doing amazing things. “We wanted to create a platform for them to be able to sell their beautiful garments internationally.”

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